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Location: Remote
Type: Paid
SHOPERTS is a Canadian startup transforming how North Americans shop Pakistani fashion. Our platform connects style-conscious customers abroad with trusted fashion experts on the ground in Pakistan, using technology to deliver a personalized, transparent, and seamless cross-border shopping experience. As we scale, we’re building a strong remote team across regions and we’re now looking for a Growth Marketing Lead to help drive customer acquisition and conversion.
As the Growth Marketing Lead, you’ll own how customers discover, understand, and convert on SHOPERTS. This is a hands-on role focused on performance marketing, content creation, and funnel optimization in an early-stage startup environment. You’ll work closely with the founder to build and refine growth systems from the ground up, balancing creativity with data-driven decision-making.
Growth Marketing & Customer Acquisition
Own the full customer acquisition funnel from awareness through inquiry and conversion
Identify, test, and scale high-impact acquisition channels for an early-stage startup
Translate a complex, trust-based service into clear, compelling, and confidence-building messaging
Performance Marketing (Meta & TikTok)
Plan, launch, and manage paid campaigns across Meta (Instagram & Facebook) and TikTok
Test creatives, copy, and audiences to improve cost-per-inquiry and conversion rates
Set up and manage retargeting campaigns to drive repeat engagement and conversion
Content Creation & Creative Execution
Design and edit static and short-form video content for paid and organic campaigns
Create scroll-stopping creatives aligned to platform best practices and seasonal demand
Collaborate with the social media manager to align organic content with paid growth efforts
Conversion Optimization
Audit website and inquiry flows to identify friction points and drop-offs
Improve landing page messaging, calls to action, and inquiry experience
Ensure analytics, tracking, and performance measurement are correctly implemented
Analytics & Reporting
Track and report on key growth KPIs on a regular basis
Analyze performance, extract insights, and recommend optimizations
Use data to guide experimentation, iteration, and strategic pivots
5+ years of experience in growth marketing or performance marketing
Hands-on experience managing Meta and TikTok ad campaigns
Strong content creation skills, including design and video editing (Canva, CapCut, Adobe, or similar tools)
Solid understanding of customer acquisition funnels and conversion optimization
Experience working in startups or early-stage environments
Comfortable moving quickly, testing often, and working with limited resources
Nice to Have
Experience marketing to diaspora or immigrant communities
Familiarity with South Asian consumer behavior
Experience with service-based or trust-heavy products
Fully remote role open to talent in Canada, Pakistan, India, or the Middle East
High ownership and direct collaboration with the founder
Opportunity to shape growth strategy from the ground up
High impact role with potential to grow into long-term leadership as SHOPERTS scales